Benzi is a brand of notebooks. The name comes from Chinese 本子 běnzi, which means “notebook”, and refers to its main element: paper, that was invented in China in 105 A.D. Benzi notebooks are a source of ideas for every creator.
Benzi
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PROJECT
The identity we designed has a dynamic style. Pop art elements that conform it reflect the continuous change of the brand. The logotype resembles Chinese characters with geometric and synthetic strokes that are read downwards. The red isotype represents an open book and it’s inspired in Chinese seals used in ancient China to give authenticity to unique artworks. -
Identity Design
