The "11" in the logo conceptually functions as a connector to both parts of the app: the workers who provide their services and the consumers who hire them. Both parts are represented by the shape of a house, which allude to the home services that 11th hour can offer. In addition, the typography has basic shapes and brings simplicity and strength, with rounded edges to give it a fresh and friendly look. The color green reflects energy and creative thinking, but is also associated with safety.

Identity Design